Real Estate must take advantage of technology, and specifically video. I have been doing full-production real estate videos for years. When I produce a property video, I send it out where it can be seen around the world, and I track its popularity. I do that because I have seen buyers fly in from across the world to see a home because they saw the video.

This is the high standard of marketing that Fortune 500 companies invest in, and this is the level of marketing your home deserves.